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Research papers

A tale for king and country

On 24 March 2016, one of the market researchers of the Dutch Tax and Customs Administration (the tax authority) was invited by the Dutch King to tell him about the insights gained on the Dutch citizens in relation to self-reliance and what that means...

Catalogue: Global Qualitative 2016: The Business Value of Intelligent Stories
Authors: Anke Bergmans, Jo van Kruchten, Arjen Van Ulden
November 16, 2016
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Citation

Bergmans, van Kruchten and Van Ulden (2016a, November 16). A tale for king and country. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/a-tale-for-king-and-country


Research papers

Creating a sustainable future for MROCs

Our industry has embraced MROCS as a new tool. Whereas most researchers still celebrate the richness this phenomenon offers, others are already pushing the "cost-efficiency" button to squeeze in as many projects as possible. Already we have seen...

Catalogue: Qualitative 2013: Brilliant Transformations
Authors: Jos Vink, Michelle de Laat, Anke Bergmans
November 20, 2013
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Citation

Vink, de Laat and Bergmans (2013a, November 20). Creating a sustainable future for MROCs. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/creating-a-sustainable-future-for-mrocs-8091